Privacy Policy

My practice is built on trust and transparency—including how this website operates. This page explains, in plain English, how I use analytics, advertising, and messaging tools to understand who visits, how you found us, and how I can serve you better.

Website Analytics

This site uses Google Analytics 4 (GA4) and Google Tag Manager to gather anonymous data about visitor behavior. This includes:

How you found the site (search engine, ad, or direct link)
Which pages you visit and for how long
The type of device and browser you’re using

All information is aggregated and anonymized. I do not collect or store any personally identifiable information (PII) through these tools.

Advertising and Remarketing

I use Google Ads, LinkedIn Ads, and Facebook Ads to reach potential clients who may be interested in my mentorship practice. These platforms may use cookies or similar technology to:

Show you ads for my services on other websites after you have visited this one (remarketing)
Measure the effectiveness of my ad campaigns
Help me understand which content is most valuable and where I can improve

You can control your ad preferences and data collection settings directly on Google, Facebook, or LinkedIn.

SMS/Text Messaging

I sometimes follow up with families via text message, but only after receiving clear permission—either through a form, in conversation, or if you explicitly opt in.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you’d like to stop receiving texts, just reply “STOP” at any time.

Your Data and Your Choices

You are always in control of your data. Here are a few ways to manage your preferences:

My Guiding Principle

I use this data to understand trends—not individuals. The information I review is always aggregated and anonymized. Your trust is the foundation of this practice, and I uphold that standard in everything I do.

I do not sell, rent, or share your personal information with anyone.

If you have any questions or want to know more about how your data is used, just ask.